Top 5 Virtual Fitness Programs Performance in Norway Q3 2022

In the third quarter of 2022, the top virtual fitness programs in Norway showed varied performance trends across weekly downloads, revenue, and active users. Here’s a closer look at the data for Strava: Run, Bike, Hike, Fitbit: Health & Fitness, Zwift: Ride and Run, Geocaching®, and Sweat: Fitness App For Women.

Strava: Run, Bike, Hike experienced a notable peak in weekly revenue, reaching around $93K in both the weeks of July 18 and July 25. Weekly downloads fluctuated, peaking at 2.4K in early August. Active users remained relatively stable, hovering around 45K to 50K throughout the quarter.

For Fitbit: Health & Fitness, weekly revenue saw a high of approximately $32K at the end of June but dipped to around $14K-$18K for most of the quarter. Downloads were steady, with a slight increase to over 1K in mid-August. Active users were consistently around 60K, showing a slight decline towards the end of the quarter.

Zwift: Ride and Run had a steady weekly revenue, mostly around $7K-$8K, with minor fluctuations. Weekly downloads were low but showed an upward trend, peaking at 134 in the last week of September. Active users remained stable, averaging around 850.

Geocaching® saw a peak in weekly revenue of about $6.4K in mid-July, but this declined to around $2K by the end of September. Downloads spiked at 3.8K in early July but dropped significantly thereafter. Active users peaked at nearly 5K in early July and then steadily declined to under 2K by the end of the quarter.

Sweat: Fitness App For Women maintained a steady weekly revenue around $2K-$4K, with a peak of $4.2K in early August. Downloads remained low, peaking at 88 in early August. Active users were stable initially but showed a slight decline from 317 to 230 by the end of September.

These insights come from Sensor Tower, where more detailed data and analysis can be found.